Blog
Notes on demand.
How we think about baselines, events, weather and forecasts, and how to use them in the week ahead.
· 5 min read
Why was Saturday so busy? Separating your normal week from everything else
Before you can say what an event or a heatwave did to your trade, you need a fair idea of what the day would have looked like without it. Here is how LocalPulse builds that baseline.
Read· 4 min read
A big event isn’t always a big day: distance, crowd and timing
Attendance is the number everyone quotes, and it is often the least useful one. Why LocalPulse weighs events by distance, by who is in the crowd, and by when they arrive.
Read· 4 min read
From forecast to rota, stock order and rate
A forecast is only useful if it changes a decision. Practical ways owners and managers can use a demand outlook, and its reasons, in the week ahead.
Read